Are You The “Coolest” Company to Work For?
Recently my hometown, Owego, New York won the title of “Coolest Small Town in America.” Today there are many tags to companies, “Best Places to Work,” “Employer of Choice,” “Funnest,” and more. As I viewed the video of the place I grew up in and love, (see it at Owego), I realized something very important.
What makes Owego so cool is the simple beauty of its homes, activities and parks added to beautiful people. To this day I am a regular supporter of the Tioga Rural Ministry. An organization in Owego the serves the needy. Every time someone has a wedding anniversary, big birthday, or there is a holiday, donations flow in in people’s names to this organization. That basically characterizes the essence of this town. They care about each other.
Are they perfect? Not by a long shot. Every group, organization, community or company has its warts.
What is unique and wonderful is that the people care. The two Mom and Pop grocery stores that peacefully co-exist with the two chain stores in town provide a place you can go to and the people know your name. That means a lot to people.
Think about what would make your company the “coolest” place to work?
Is it about “stuff” or is it how it feels?
Do you have simple beauty in the environs of your company?
How do people care for one another?
When the going gets tough, how do people pitch in to help?
Ask your people, “What really makes a company “The Coolest?”
Create a “Mastermind” group to make your company “The Coolest.”