Experience Leaders – Know How to Succeed in Down Markets

When Jana went to work at her new company she was convinced that it was going to be the answer to her prayers.  Good work, good pay, good people and stability.  This company wasn’t going anywhere.  And that was exactly what she got.  Good work, good pay, good people and a company that wasn’t going anywhere, literally.
As someone who studies what good companies do that make them go someplace, I have found an interesting disconnect in “being good” and getting to the next level.  Experience Leaders know this better than anyone.  They understand that they must create and powerful experience around the issues of the day to push their companies to success in both good and bad economic times.
Experience leaders know the correlation between all this “good” stuff and taking your company somewhere.  Good work, good pay and good people are only 75% of the formula for success. 

The other 25%, the 25% that will make or break your future success as an individual or a company is tied to three key things;
Innovation – In today’s world if you are not doing something new, different, increasing your offerings, delivering in a new way, the boat is sailing without you.   If you are marketing the way you have in the past, you will be left behind.  If you are delivering what you delivered last month or even last week, you will be left behind. 
Innovation parties! - Experience leaders take their teams on a regular basis and say, “today we innovate!”  What can we do that is new, different, in line with the interests of our clients to be there for them?  At a minimum an Experience Leader will set aside one day a month as innovation day.  They will not rest until everyone contributes an idea and until innovation is a habit.
Knowing your control levers – What are the key levers in your business?  (People, products, quality, development, sales, investment, technology or more?)  Experience Leaders know what these levers are and how to control them as markets bounce up and down keep the boat afloat in the storm of economic challenges.  They move quickly to change around personnel if people are a key.  They move quickly to change marketing strategies if this is a key. They challenge everyone who works for them to find their levers and their control in the situation.
Make Finding these controls an adventure! –Experience Leaders make it an adventure for their colleagues by asking everyone to determine exactly what they think they can control and what they cannot.  They then take on the adventure of saying how can I get some or total control of the things I think I cannot?  They teach this to everyone who works for them.  With their hands firmly on the controls they can drive through economic typhoons and set their sights on the next best thing for the organization and the people they serve.
The self-interest of clients is your interest! – An experience leader knows the most importance thing for their clients/customers today.   An Experience Leader is right there to help them.  What they needed yesterday is not what they need today.  How they bought yesterday is not how they will be buying today. “What is my customer’s biggest interest today?” is the question that dominates the thought process of an Experience Leader throughout the day.  The Experience Leader asks their team to think about this throughout the day as well in an effort to ingrain the thought.
Don’t struggle with any of these in your organization.  Let a Leadership Mastermind group tackle these and ingrain them in your culture.  Find out more at Leadership Mastermind Groups.